Hi {{FIRST_NAME|there}},
After herding a few last minute survey responses, here are some important updates for the 2025 ProcureTech Cup. It’s time to shine for {{COMPANY|your company}}!
📰 In this edition:
Survey Results
Format & Schedule
Pricing
Next Steps
Note: You can listen to this email by clicking “Listen Online” above.
Survey Results
First off, thank you for taking the time to answer the survey. The responses directly influenced our plans for 2025. I want to make this YOUR event:
In 2024…
You most enjoyed:
The novel format (vs reports and conferences)
The engagement
The FUN!
You least enjoyed:
Facing off against companies much bigger than yourself (and their employees voting for them)
The fact that no product capabilities were highlighted
81% of you found that a 2-week event is “the perfect length”
You gave the event an average 8/10 satisfaction rating
In 2025…
100% of you want to participate in the tournament
95% of you want to record a demo on LinkedIn Live to support voting
96% of you support multiplying votes based on company size
All of you are looking for awareness metrics (views, Linkedin page growth, etc), lead gen, demo bookings, etc. leading to sales.
2025 Format and Schedule
Based on your feedback, here’s what I am putting forward for 2025:
ProcureTech Cup “Regular Season”
This new feature allows 25 select companies to showcase their innovative solutions ahead of the ProcureTech Cup tournament, offering a valuable education to voters and the wider procurement community.
Friday, September 13th 2024 to Friday, March 21st 2025
3-week holiday break at the end of 2024 calendar year
Every Friday @ Noon EST, a ProcureTech Brand will be invited to demo their solution during a 30 mins, regular show, covering
Company Overview
Unique Value Proposition for procurement
Solution Demo
Q&A
These will be broadcast live on LinkedIn and YouTube and then published for posterity on the tournament website.
A Lead Gen URL/Form will be used to direct traffic your way
There will only be 25 demo spots this year (one per week) to ensure we can deliver quality in this new format
The goal of these shows is to:
Pique curiosity from procurement professionals
Drive higher engagement for the tournament
Have the sign up for further conversations/demos
Support the voting in the tournament phase
ProcureTech Cup Tournament
This is the main event held on LinkedIn in March 2025.
Monday, March 24th 2025 to Monday, April 7, 2025
2-week tournament hosted on LinkedIn
Held in parallel with the NCAA college Basketball tournament in the US
All rounds last 23 hrs (9am EST to 8am EST the following day) to give everyone a chance to vote globally
Scores/Votes will be multiplied by company size (votes will be worth more for companies with less employees) - Exact factor to be confirmed; currently modeling.
Employees can vote for their own companies
A portion of proceeds will be donated to Big Brothers and Big Sisters
Here’s the calendar of all the tournament rounds:
Date | Round |
|---|---|
Monday, March 24, 2025 | Round of 64, Group 1 |
Tuesday, March 25, 2025 | Round of 64, Group 2 |
Wednesday, March 26, 2025 | Round of 64, Group 3 |
Thursday, March 27, 2025 | Round of 64, Group 4 |
Friday, March 28, 2025 | Round of 32, Group 1 |
Monday, March 31, 2025 | Round of 32, Group 2 |
Tuesday, April 1, 2025 | Round of 16, Group 1 |
Wednesday, April 2, 2025 | Round of 16, Group 2 |
Thursday, April 3, 2025 | Elite Eight |
Friday, April 4, 2025 | Final Four |
Monday, April 7, 2025 | Championship Round |
Your Involvement as a ProcureTech Brand
As a participant in the tournament, your job is to:
Promote your participation in the tournament and mobilize votes for your company through your existing marketing and internal channels
If you make it to the Final Four, participate in the LinkedIn Live solution overview on Friday, April 4th 2025
If (When?) you win, participate in the LinkedIn Live champions announcement
Follow-up with leads generated through the tournament as per your internal sales processes
If you select a “regular season” demo spot, you will also have to:
Select a demo date (first come, first served)
Prepare a 30-min presentation for LinkedIn Live:
Company overview
Unique Value Proposition
15-min Solution Demo (you choose which functionalities you want to highlight)
Participate in your LinkedIn Live Demo with me; banter and Q&A guaranteed.
Field leads generated by the exercise
Your involvement is not more complicated than this! My team will coordinate everything else.
2025 Pricing
The 2025 tournament will still feature 64 spots.
You can choose to snatch up one of the 25 “regular season” demo spots (which include a tournament spot) or register for one of the 39 “tournament only” spots.
Demo dates will be attributed on a first come, first served basis (available every Friday from September 2024 to March 2025).
Next Steps - Registration!
In recognition of their 2024 success, the top 10 finishers from 2024 will receive 1-day priority registration starting on Tuesday, August 13th 2024 at Noon EST (Airbase, Coupa, Fairmarkit, SuperNegotiate, SpendHQ, Mercanis, EcoVadis, Veridion, Zip & Supplier IO)
2 spots are reserved for Pure Procurement Newsletter partners (Tonkean & Focal Point)
The remaining 52 slots will be filled on a first-come, first-served basis as of Wednesday, August 14th 2024 at Noon EST
Prices will increase as of September 2nd (if spots are still available…)
Payments will be processed by credit card via Stripe (If you need to proceed via another payment method, I will provide an alternative method to reserve your spot).
100+ ProcureTech brands have expressed interest in participating in this year’s ProcureTech Cup.
I encourage you to take prompt action to secure a spot for {{COMPANY|your company}} once registration opens!
Spots will go quickly.
That’s it for now!
Stay tuned for the registration launch emails next week.
Please don’t hesitate to reach out with any questions in the meantime.
Best,
Joël
P.S. I had a gigantic trophy manufactured that will be sent to the head office of the winners to keep for the year. Here’s a proof while I await delivery of the final product… Reply back with how tall you think this thing is… 😅
